摘要
在大竞争时代，企业有且只有两种存在方式：要么实现差异化生存。
He is nearly eight years old.He is the world's leading master of marketing strategy and his Positioning Theory is regarded as the idea which has made greatest impact on Americanm arketing in history.He is JackT rout—Father of Positioning Theory.I n September,2011,Trout came toB eijing again with his wife for answering questions to loyal fans of Positioning Theory.The master's Positioning Theory has been further deepened and made great breakthroug hespecially for Chinese market after four years.
出处
《经理人》
2011年第11期98-99,16,共2页
Manager
