摘要
这家由李书福掌舵的瑞典豪华汽车公司，试图唤回已经消逝的创业精神，在强手如云的“中国主场”
Although Shen Hui laughed amiably during the interview at Volvo Groups HQ offices in China,I couldn't help but notice that he looked a bit more haggard and had a bit more white hair than he did two years ago.'Right now Volvo is becoming a pioneer in the industry.We are creating history,' stated Shen Hui.To hear that Volvo was only now becoming a pioneer in the auto industry coming from the mouth of the senior vice president and chairman of Volvo China left me feeling a little confused.After all, Volvo has an 84 year long history and once was one of the best automotive brands in the entire world.However,in 1999 this luxury car maker was sold to Ford Motors only to be bought once again by low-end car producer Geely,a private enterprise in China,ten years later.
出处
《中国企业家》
2011年第21期76-79,120+17,共4页
China Entrepreneur
