浙江省培育精品“农家乐”研究进展

Research Progress of High-quality Farm Tourism Development in Zhejiang Province

近年来,浙江省"农家乐"产业蓬勃发展。省委、省政府提出培育精品"农家乐"示范区,使浙江省"农家乐"由粗放型发展向精品型、特色型发展转变,在努力提高"农家乐"发展经济效益的同时,积极提高生态效益,推动浙江农家乐休闲旅游业的健康持续发展。作者就浙江省在培育精品"农家乐"方面所采取的做法(如规划编制、人才培养、品牌建设等)进行研究,并进一步提出思考建议。

Farm tourism in Zhejiang province has got a great development in recent years. High-quality farm tourism demonstration area were established by provincial party committee and the government. By turning extensive development to a high-quality and characteristic one, the economic and ecological benefits of farm tourism was enhanced, and the sustainable development of rural leisure tourism was promoted. This article researched current practices of developing high- quality farm tourism in Zhejiang, and put forward constructive suggestions.