论新办新闻类杂志的发展对策

On Developing Strategies of News Magazines

全球化的背景,使我国的新闻类杂志重新焕发了生机,成为中国传统媒体中成长最快的品种。作为新办新闻类杂志,如何在市场的浪潮中站稳脚跟,如何做大做强?可以用求是《小康》杂志为例,利用新闻学、传播学、广告学和策划学相应原理,来探讨新办新闻类杂志的发展对策。

Globalization makes it possible for the news magazine of our country to develop fatest in Chinese traditional media. However, how does the news magazine stand firm and become stronger？ This paper, by using the principles of journalism, dissemination, advertising and scheming, probes into the developing strategies of the news magazines.