明清徽商的消费方式和社会认同心理

The consumption mode and social identity psychology of Huizhou merchants in Ming and Qing Dynasties

明清时期,徽商在流通领域里通过高超的经营艺术创造了巨额的社会财富。透过徽商形式多样的消费生活内容,窥探徽商追求社会认同的心理。徽商的消费方式虽产生了诸多负面影响,但也在客观上对经济、文化等领域的发展起到促进作用。

During the Ming and Qing dynasties,Huizhou merchants created huge social wealth by excellent management in the field of circulation.Through various forms of consumer life of their content,to spy the psychological of their pursuit of social identity.Huizhou merchants spending pattern while have some negative effects,but also objectively played the role in promoting the development of economic and cultural fields.