两岸三通背景下台湾旅游市场开发研究——以漳州为例

Exploration of Expanding Tourist Market in Taiwan in the Context of Three Direct Links with Taiwan

漳州旅游资源丰富,是台湾同胞的"缘分之都",对台发展旅游优势突出,但目前效果不甚明显。两岸三通背景下对漳州旅游业发展既是机遇又是挑战。当前漳州旅游业应整合资源,打造品牌,开发针对年轻一代的旅游产品,突出文化内涵,加大推介,加强区域合作,使之成为台湾同胞出游的主要目的地。

Zhangzhou is rich in tourism resources.As a destined city for Taiwan compatriots,it has great advantages in opening up Taiwan market but the edge hasn＇t yielded notable resultst.The paper argues that the direct links with Taiwan is not only an opportunity but also a challenge for the development of Zhangzhou tourism.Therefore,it＇s worth further study on how to integrate resources,create brands,develop tourism products intended for the younger generation as well as exert cultural connotation.Meanwhile,it＇s also necessary to speed up promotion and strengthen regional cooperation,making Zhangzhou a major destination for Taiwan tourists.