刍议“大西柏坡”的红色旅游市场营销策略

Brief Discusses of Marketing Strategy for Developing Xibaipo as A Red Tour Destination

通过从产品、定位、价格、宣传四个方面分析西柏坡的红色旅游市场营销中存在的问题,找到制约西柏坡发展的瓶颈,从营销的角度为河北省的大西柏坡旅游项目的开发运作出谋划策。

The paper analyzes the problems existing in the design of tourism product,orientation,price strategy and publicity of red tour in Xibaipo.It identifies the bottleneck which restricts the development and puts forward proposal on the development and operation of tourism project from the marketing angle.