摘要
将弗洛伊德的三重人格结构理论,用于房地产广告标语进行心理诉求分析,既能揭示人格中本我、自我与超我在此类广告语言中存在的普遍性,也能为人格理论视角下的语言特征分析提供新的途径和启示。
Freud＇s theory of triple personality structure can be used in real estate advertisements languages to analyze emotional appeals,which can reveal the universality that original myself,myself and transcendental myself of one＇s personality exist in these advertisements langauges and provide new approach and enlightenment for the linguistic analysis from the perspective of personality theory.
出处
《西昌学院学报（社会科学版）》
2011年第3期18-20,48,共4页
Journal of Xichang University：Social Science Edition
关键词
人格理论
房地产广告
心理诉求
Personality Theory
Real Estate Advertisement
Emotional Appeal
