中国流行色色案特征量化分析

Analyzing Chinese fashion color characters on quantitative study

研究了色彩定案分析方法。以权威色彩预测机构发布的2005—2009春夏女装中国流行色定案为研究对象,Pantone色彩体系为量化依据,应用spss18统计软件为量化分析工具,探讨历年色案特征,寻找流行色发展变化的内在规律,为客观预测流行色提供思路和参考。结果显示:历年流行色定案在色相上总体呈现双峰分布,即色相上呈现色彩互补和对比;聚类分析结果显示,5年中2005、2006、2008年3年流行色定案特征相似度较高,2007、2009年的相似度较高,而2005、2006、2008年3年流行色定案特征与2007、2009年间差异性明显。

This paper presents a quantitative analyzing method on the characteristics of Chinese fashion colors.It takes the women′s spring/summer fashion color palettes,from 2005 to 2009,forecasted by China fashion color association as the objects.It takes the quantitative analyzing to discuss the feature of the fashion colors and discusses the colors changing trend by using spss18.Results show that： there are typical double peaks and color contrast of cold and warm tone in hue,and the colors present similar feature at interval years and different features in the consecutive years.