象山县滨海休闲体育的态势分析

SWOT of Coastal Leisure Sports in Xiangshan County

文章阐述了象山县滨海休闲体育的现状,运用态势分析法对象山滨海休闲体育进行了详细分析。在此基础上,针对象山县休闲体育各要素发展不平衡、基础设施薄弱、专业人才缺乏、季节性制约等现状,提出通过加强政策引导,完善基础设施建设,规范市场秩序,加大宣传推广力度等措施,以期全面提升象山滨海休闲体育的水准。

This paper analyzes the present situation of coastal leisure sports in Xiangshan County and how to develop it.After the analysis,the author finds that the factors of coastal leisure sports are not balanced,infrastructure is bad,and professionals are not many.In addition,coastal leisure sports is challenged by military restrictions and seasonal factors.Thus,strengthening of policy guide,perfection of infrastructure,planning of market order and increasing the promotion are suitable to enhance the leisure sports in Xiangshan County.