言外之意·传播·受众——浅谈中国古典文学及传播中的“言外之意”

On Implication in Chinese Classical Literature and Media Activities:Implication & Communication & Audience

中国古典文学中的"言外之意"同样存在于当今的新闻传播活动中。从传播活动受众的角度去关照文学中的"言外之意",可以考察"言外之意"的独特魅力,同时又为新闻传播活动中的"言外之意"提供可贵的对比参照系。在中国古典文学创造中大行其道的"言外之意"在新闻传播活动中应谨慎使用,要在规避消极影响的同时将其置于适当的语境之中。

Implication exists not only in Chinese classical literature but also in today＇s media activities. Studying the implication in the literature from the perspective of the audience theory, the unique charm can be found, providing valuable comparative frame of reference for the implication in the media activities. Implication, which is popular in classical Chinese literature, should be used with caution and placed in the appropriate context in news media activities, avoiding negative impact at the same time.