摘要
在当前的成品油销售业竞争中,市场全球化、需求顾客化、变化常态化等已成为现代成品油销售企业市场竞争的基本特征.随着经济的高速增长以及中国汽车产业的快速壮大,其销售网络正呈现出扩张趋势,竞争日趋激烈的国内成品油销售市场对销售企业的网络构建提出了严峻挑战.为构造这一核心竞争能力,成品油销售企业必须尽快构建起科学有效的零售网络体系,并在实践中不断加以完善,以持续地提高成品油企业经营业绩与综合竞争力.
In the competition of the oil sale industry,the globality market,the diversiform demand and the normal change have become the basic character.Along with the rapid growth of the economy and Chinese motor industry,the distribution network is expanding ceaselessly.The oil sale market with fierce competition has challenged to the networks construction of sale corporation.The oil sale corporations should construct the scientific effective network system and improve continuously in practice,in order to form this core competency.
出处
《红河学院学报》
2011年第4期65-67,共3页
Journal of Honghe University
关键词
成品油
零售网络构建
战略分析
oil products
networks construction
strategic analysis.
