航运企业打造山东船员品牌的几点思考

Probe into Reflections on Shipping Enterprises to Build Crew Brand of Shandong

打造山东船员品牌,对于实现由船员大省向船员强省转变意义重大。笔者就现阶段船员市场存在的问题进行分析,并提出了航运企业在打造船员品牌中的总体工作思路和主要措施。

Building a crew brand is of significant importance for Shangdong＇s conversion from a province with abandunt crew resources to a province with strong crew capabilities.The author analyzes the exsisted problems in crew market at the present stage,then proposes general work ideas and measures for shipping enterprises in the process of building their crew brand.