资源型城市旅游形象提升策略研究——以安徽省淮南市为例

Research on Promotion Strategies of Tourism Image of Resource-type Cities——Taking Example for Huainan City in Anhui Province

该文以安徽省淮南市为例,基于淮南旅游发展的现状,以游客问卷调查和网络搜索两种方式得出游客对淮南市旅游认知的调查结果,并且从旅游地和旅游者的角度分别提出了提升其旅游形象的策略,以期为资源型城市转型发展旅游业提供借鉴。

Taking the Huainan city in Anhui province as an example,based on the current situation of the tourism development in Huainan city,the visitors＇ perception of Huainan＇s tourism was surveyed by using the methods of questionnaire and web searches.Then the promotion strategies of its tourism image were put forward from the visual angle of sightseeing site and tourist,for the sake of providing a reference for the tourism development of resource-type cites.