地下大峡谷景区旅游季节性成因及应对策略

The Cause of Tourism Seasonality and Development Countermeasures on the Grand Canyon Scenic

通过分析地下大峡谷景区月际游客量、月收入，得出地下大峡谷景区明显呈现旅游季节性，淡旺季明显等结论。旅游季节性在旅游承载力、旅游接待设施、经济效益、服务质量等方面对地下大峡谷景区造成影响，然后从区位、气候、旅游资源、节假日安排、客源市场、旅游产品开发等方面分析了地下大峡谷景区旅游季节性的成因，最后从旅游产品设计、加强宣传、利用价格杠杆、发挥酒店旅行社中介作用、注重与周边景区协作等方面提出了解决地下大峡谷景区旅游季节性的应对策略。

This paper clearly shows the tourism seasonaliy of the grand canyon scenic with an analysis of visitors and income monthly. Tourism seasonality influence the grand canyon scenic on the carrying capacity in tourism, the tourist facilities, cost-effective, quality of service and so on.And then we analyze the cause of the tourism seasonality of the grand canyon scenic in the location, climate, tourism resources, holiday arrangements, source markets, tourism product development.Finally, to slove the tourism seasonality of the grand canyon scenic,we should design the tourism product, use of price leverage, play an intermediary role in the hotel and travel agency and focuse on collaboration with the surrounding scenic areas and so on.