消费者可以影响企业的环保行为吗?

Can Consumers Influence the Strategy of Corporate Environmental Management?

本文以石化塑胶行业上市公司为样本,结合利益相关者理论,探讨了消费者压力与企业环保绩效之间的关系,结果发现:我国化工企业的环保绩效普遍较低;消费者可以通过自己的购买行为对企业施加压力,从而影响企业的环保行为,企业感受到的消费者压力越大,企业的环保绩效越好。本文的政策含义是:应该持续地、有针对性地加强对消费者教育,通过扩大责任消费者的规模以及提高消费者对责任产品的偏好强度,依靠消费者的购买选择实实在在给企业施加压力,从而促进企业的环保行为。

The purpose of this paper is to explore the relationship between the consumer pressure and the strategy of corporate environmental management based on the theory of stakeholder. This paper finds that ：the performance of environmental protection is very low, and when defining their strategy of environmental management, corporate will not ignore the demand of consumers. Consumers can influence the strategy of corporate environmental management, the more the pressure from consumers, the better the performance of environmental management. Our suggestion is that we should foster responsible consumers and promote responsible consumption, so we can improve our environmental performance from the view of consumers.