长沙市旅游项目投资环境评价

THE ENVIRONMENTAL EVALUATION OF TOURISM PROJECT INVESTMENT IN CHANGSHA CITY

旅游项目投资环境评价方法多用旅游资源评价方法替代,在实践过程中存在诸多问题。旅游业作为新兴产业,正吸引着越来越多的投资者,为投资者提供一个恰当的方法分析、评价投资环境具有一定的学术意义和实践价值。旅游投资环境分析方法应该是针对具体地区、具体项目进行的具体分析。长沙市旅游投资项目投资环境评价根据具体项目构建合适的评价指标体系,灵活运用因子分析法、德尔菲法和AHP(层次分析法)对评价指标体系权重赋值,编制专用打分表,评价各项目的投资环境,并做出项目选择。

The environmental evaluation of tourism project investment is often replaced by the assessment of tourism resources, which exists many problems. Toursim, as a burgeoning industry, is attracting more and more investors. Therefore, it is of great academic and practical significance to find out a appropriate process to analyze and assess the investmental environment for investors. The analytical method of tourism investmental environment should made specific analysis according to different regions and projects. This paper constructs the applicable assessment indicator system on the basis of specific projects, and then uses the factor analysis, Delphic analysis and AHP flexibly to assign values to them. Based on the above work, a special play table is finished to evaluate the investmental environment of all the projects, and furtherly, the project choice is made.