基于三大理论的城市旅游提升研究——以西安市为例

The study on the urban tourism promotion based on three theory:Take Xi′an as the example

目的不断扩大旅游业发展规模,促进旅游经济增长,推动景区旅游向城市旅游提升。方法运用核心-边缘理论、点-轴理论及区域增长极理论,在对旅游业现状和发展环境进行剖析的基础上,以西安市为例进行实证研究。结果基于三大理论提出景区旅游向城市旅游提升的升级方略,并以西安市为例提出积极推进城市交通一体化、强力进行旅游市场营销等具体措施。结论在旅游业面临前所未有的发展机遇下,景区旅游向城市旅游提升已成必然趋势。

Aim To expand the scale of tourism development,economic growth,and promote the conversion from scenic tourism to urban tourism.Methods The core-edge theory,the spot-axis theory,and the region growth theory are used,and Xi′an is studied as the example to analyze the present situation and development environment of tourism.Results Based on three theory,the upgrade strategy that the scenic tourism should be converted to the urban tourism is proposed,and specific measures are offered for the case of Xi′an to proinote the integration of urban tramportation,and tourism marketing.Conclusion Faced with development opportunities in tourism,the conversion from the scenic tourism to the urban tourism must be the trend.