基于需求层次理论的中美为老服务网站对比分析

The Comparative Analysis of Websites Serving the Elders Between China and the U. S. A Based on Maslow's Hierarchy of Needs Theory

基于马斯洛需求层次理论,结合中美两国的老年人网站,对网站满足需求层次的功能进行对比考察,发现我国的老年人网站大多能提供4到5个层次需求,美国老年人网站提供的需求层次主要集中在2到3个。美国老年人网站设计主要偏重专一化和精深化,强调服务;而我国老年人网站侧重综合性,强调宣传及广告。最后指出,我国的老年人网站在可读性、信息展示、多媒体、导航及布局等方面应加强设计,从而增加老年人网站的易访问性。

Based on Maslow＇s hierarchy of needs theory, this paper makes a comparison study on the functions of elder＇s websites in China and the U. S. A to meet hierarchies of needs, finds that most of the elder＇s websites in China can provide four to five hierarchies of needs, while the elder＇s websites in the U. S. A can meet two to three hierarchies of needs. The design of elder＇s websites in the U. S. A is concentrated on two or three levels of services for elderly in depth, otherwise most of China＇s websites place more emphasis on comprehensive functions, emphasizing the promotion and advertising of services. Finally, the authors conclude that the design of elder＇s websites in China should be strengthened in readability, information display, multimedia, navigation and layout design, in order to increase the accessibilit.