摘要
从视觉营销的角度出发,分析了服装品牌终端视觉形象的重要意义及其在视觉营销中的重要作用,提出了服装品牌终端视觉形象因素分为展示设计硬装修和软性因素两大类别。在此基础上,进一步对软性因素中的品牌名称标志设计、吊牌设计、广告设计、顾客服务和背景音乐等方面的运用进行了探讨,以期为塑造高质量的品牌终端视觉形象提供参考依据。
From the perspective of visual marketing, it analyzed the significant and important role of clothing brand terminal visual image in visual marketing, and proposed the factors of clothing brand terminal visual image including both hard decoration for displaying and soft factors. On this basis, it analyzed and discussed various of soft factors, including brand names and logo design, tags design, advertisement design, customer servicein and background music, in order to offer some reference on building outstanding brand terminal visual image.
出处
《包装工程》
CAS
CSCD
北大核心
2011年第22期19-22,共4页
Packaging Engineering
关键词
服装
视觉营销
品牌形象
软性因素
clothing
visual marketing
brand image
soft factors
