空巢老人药品包装设计研究

Research on the Medicine Packaging Design of the Empty-nest Old

通过分析空巢老人在感知、行动、思维等身体机能和心理机能特点及对药品包装设计要求的基础上,从用药角度提出药品包装的无障碍设计和情感化设计策略,以满足其生活自理要求、心理抚慰需求的群体特征。即:通过强化药品包装视觉要素设计及运用触觉、听觉进行视觉补偿性设计方法达到识别性要求,通过强化药品包装开启和封闭的适应性设计达到易用性要求,通过行为导向、使用提醒等附加价值的无障碍设计,来纠正生活自理过程中出现的漏服、误服和重服等用药行为,通过反思语意的情感化设计来实现空巢老人心里抚慰需求。

Based on the analysis of physical mechanism, mental state from the empty-nest order＇ s perception, action, thinking and medicine packaging design requirements, the medicine packaging design tactics including barrier-free design and emotional design are put forward according correct medication to meet the characteristics of the empty-nest order groups which are outstanding self-independence ability and strong consoling feeling. Strengthening the visual factors in packaging design or using the compensation design strategy of auditory and tactile is the way to improve the medicine recognition; strengthening the adaptive design of the operations of opening and closing is the way to improve the medicine usability; strengthening the barrier-free design of packaging additional value by orientation behavior and reminding is the way to avoid missing the medication, taking the wrong medicine and repeat taking the medicine when they are life-independent; strengthening the emotional design of the reflective semantic is the way to realize the empty-nest order＇ s psychological consoling need.