论包装设计中的和谐观

Talking about the Concept of Harmony in the Packaging Design

通过阐述和谐观在中国传统文化中的发展,得出"和谐"是中国传统文化的核心理念和根本精神。进而论述了中国传统文化中的和谐思想与包装设计的关联,主要表现在人与包装的和谐、产品与包装的和谐、环境与包装的和谐这3个方面。通过研究提高包装设计活动的认识水平和实践水平,处理好人—产品—包装—环境四要素的相互关系,使各要素在动态的发展中求得平衡,构建一个有机的整体,最终为人和社会的可持续发展创造条件。

By discussing the development of harmonious view in traditional Chinese culture, it arrived at the conclusion that ＂harmony＂ was the core idea and essential spirit of Chinese traditional culture. Furthermore, it also illustrated the association between harmonious view and packaging design. And this point of view is basically discussed in three aspects： harmony between human and packaging; harmony between product and packaging and harmony between environment and packaging. It aims to make people have a better understanding of packaging design, deal well with the relationship of ＂human-product-packing-environment＂, make all factors which are developing actively reach to harmony, construct an organic whole and ultimately create conditions for sustainable development of human and society.