摘要
在线旅游企业网络组织不同于在线旅游,它更多的是指以网络技术为媒介将若干有关联的旅游企业结合在一起,通过资源共享来扩展价值空间的组织形式。透过在线旅游这种经济现象研究旅游企业网络组织,将更有利于揭示在线旅游的本质和运行规律,就在线旅游企业网络组织的商务业态、产生原因及运行特征等进行了深入分析。
Recently, the on-line travel network as a type of commercial operating pattern is developing quickly. It is based on the needs of tourists in the destination, by means of on-line travel companies to integrate relevant information from embedded travel companies through taking advantage of network technology, and then provide the complete service. The discipline and essence can be discovered through the research of on-line travel network. This paper made an analysis about the operating pattern, forming and competitive characters of the on-line travel network.
出处
《旅游论坛》
CSSCI
2011年第5期48-53,73,共7页
Tourism Forum
基金
教育部人文社会科学规划一般项目(10YJC830135)
