美国体操网站发展定位与特征研究

Study on Gymnastics Websites in USA

主要采用站点内容分析法,对美国体操网站的内容、受众群体以及特点进行了研究。结果表明,美国体操网站定位明确、内容清晰而全面,功能强大,信息种类繁多,实用性强,为众多的专业型和非专业型体操受众提供了交流信息的平台。建议借鉴美国体操网站的建设特点,规划出适合中国国情的体操网站。

Thanks to the analysis of contents of websites in USA, the groups who used the internet and the relevant characteristics were thoroughly broken down. The results show that the gymnastics websites in USA have been built into information exchange platforms for professional and non - professional user. The achievement is attributable to these websites＇ definite orientation, clear and overall contents, strong function, and practicability. It is suggested that the gymnastics websites which cater for China＇s situations might be marked out by the assimilation of some characteristics of gymnastics websites in USA.