中国武术文化产业发展策略研究——以河南省武术文化产业发展为例

Study on the Strategy of Martial Arts Industry Development in China

作为中国传统文化重要载体的中国武术,在中国经济飞速发展的影响下,武术文化产业化的发展成为中国武术走出去战略的重要途径与内容。在查阅文献资料的基础上,从经济学、传播的视角,以武术大省河南武术文化产业发展为例,对中国武术文化产业发展战略进行研究。结果表明,中国武术文化产业的发展,需要施行完善文化体制、引入民营企业的力量、提高大众文化意识、构建地域武术文化旅游圈、完善文化设施、培养高层次文化产业人才等战略措施,共同促进武术文化产业的飞速发展。

With China＇s rapid economic growth, the development of martial arts, an important carrier of traditional Chinese culture, has become a significant aspect of the strategy for this industry to ＂go out＂. The article, on the ground of relevant literature and references, studies the strategy of martial arts industry development in Henan Province, the famous martial arts province, from the aspects of economics and communication. Study shows that China＇s martial arts industry development re- quires a variety of factors, for example, perfecting the cuhural mechanism, bringing in private enterprises, improving the public＇s cultural awareness, building tourism circles of martial arts culture, promoting cultural facilities, training high -level cultural professionals, etc.. Only with the above measures combined, can a rapid development of martial arts industry in China be achieved.