论企业形象机制

形象战略对于企业在市场经济条件下达成经营目标具有极大促进作用,正确认识企业形象机制是经营者科学制定并实施形象战略的前提条件。形象机制研究对企业形象的系统构成、产生方式和效能模式等方面的论述可以引导企业制定切合自身实际的形象战略并塑造企业形象,从而促进企业经营管理,实现形象战略的最大价值。

Corporate image strategy plays a driving role when the Corporation operates in market economy io get its goal. Only managers of corporations realize Corporation image mechanism accurately, can they decide and practice it properly. The article discuss in detail on system composition, generation pattern and potency efficiency which may lead corporation to establish fitted corporate image Strategy and build up its own corporate image, accordingly promote corporation＇ s business operation. It＇ s the greatest value of corporate image strategy.