我国文化创意产业标准化工作的思考

On Standardization of Cultural and Creative Industry of China

近十多年来,伴随着我国文化创意产业的快速发展,其产业特征逐渐完善。文化创意产业的标准化作为一种超越产品、品牌竞争的高层次竞争手段,在其发展中的作用越来越大。当前,我国文化创意产业标准化工作中仍存在着诸多问题,远远满足不了产业的健康可持续发展需求。针对存在的问题,需要我们有足够的智慧和勇气去面对,以使标准化工作在文化创意产业的发展中发挥新的更大作用。

Over the past decade, along with China＇ s rapid development of cultural and creative industries, there has been the gradual improvement of its industrial characteristics. Cultural and creative industries as a standard beyond the product, the brand＇ s high level of competition means competition in its development is increasing. At present, China＇ s standardization work in the cultural and creative industries, Here are still many problems, far from meeting the needs of industry, health and sustainable development, to deal with the problems, we need to have enough wisdom and courage to face, so that the standardization work in the development of cultural and creative industries play a new and greater role.