北海疍家民俗文化旅游开发研究

An Analysis of the Tourist Exploitation of Folk Culture of Danjia People in Beihai

北海疍家民俗文化是北海民俗文化的重要组成部分,具有较大的旅游开发价值。但是,疍家民俗文化在发展过程中存在不被重视、开发缺乏整体规划、民俗旅游商品开发不足等问题,在一定程度上阻碍了北海文化旅游发展的步伐。基于这些问题,疍家民俗文化旅游开发要有准确的开发思路,制定科学的开发模式,加大宣传力度,开发多样式民俗特色产品,政府部门进行扶持,促进北海疍家民俗文化旅游的长远发展。

DanJia people＇s folk culture in Beihai is an important component part of Beihai folk culture and is of great value for tourist exploitation.However,during the development of DanJia people＇s folk culture,less importance is attached to it,which results in some problems,such as lack of overall program and insufficient exploitation of souvenir products,which hinders the developing pace of Beihai＇s cultural tourism.In view of these,the following strategies are proposed： establishing a correct exploiting notion for Danjia people＇s folk culture tourism,working out a scientific exploiting mode,enlarging publicity and propaganda,diversifying souvenir products characterized in folk features,obtaining support from the government,promoting a long-term development for Danjia people＇s folk culture tourism in Beihai.