摘要
通过采用问卷调查及访谈等调研方式获取重庆茶叶消费行为的第一手资料,借鉴霍金斯模型对重庆市场茶叶消费行为进行研究,从消费需求特点、消费偏好和茶叶消费影响因素等方面加以分析,为重庆茶叶企业营销策略的制订提供参考依据。
Through the questionnaire and interviews and other research way to acquire the first hand information of Chongqing tea consumer behavior, using Hawkins model to study tea consumption behavior of Chongqing market, analysis from the consumption demand characteristics, consumer preferences and tea consumption factors, in order to provide the references for Chongqing＇ s tea enterprises in the marketing strategies
出处
《南方农业》
2011年第6期65-68,共4页
South China Agriculture
关键词
茶叶
消费行为
重庆市场
霍金斯模型
Tea
Consumer behavior
Chongqing market
Hawkins model
