中国领先民营企业的社会战略与行为——基于联想、海尔等6家企业的案例研究

The Leading Private Enterprises' Social Strategy and Behavior in China

基于内容分析和定量评价,构造企业社会责任战略性指数,对联想、海尔等6家案例企业的社会战略与行为进行研究。结果表明,企业社会责任的总体战略性水平一般,各企业之间的差距较大。各企业选择的社会战略类型和关注领域不尽相同,在向心性和前瞻性上存在不足。企业应真正视社会责任为社会机遇,并将其上升至战略层面;识别自身与社会的交汇点,承担特定的社会责任;根据产业环境、内部资源和能力、利益相关者等因素选择适合自己的社会战略;构建社会战略管理体系,实施有效社会战略管理。

Based on content analysis and quantitative evaluation,the paper constructs a strategic index of corporate social responsibility,studies social strategy and behavior of Lenovo,Haier and other six companies.The results show： That the overall strategic standards of corporate social responsibility is general;The gap among different enterprises is relatively large.The social strategy type and the attention domain chosen by each enterprise are not the same,which has some deficiencies in centrality and proactivity.The enterprises should treat really social responsibility as social opportunity,and rise to strategic level,identify the intersection of self and society to undertake the specific social responsibility,choose suitable social strategy for themselves according to the industrial environment,internal resources and capabilities,and stakeholders,establishing a social strategy management system,and implement effective management of corporate social strategy.