摘要
谈起遥控车,有些读者可能提不起劲。没多大意思,它既没有遥控直升机刚面世时的"惊艳"与"火爆",也不像动漫玩具那样有着高潮迭起的流行热潮。但不管是哪种销售渠道:高端商场、中端超市乃至批发小店,遥控车始终是玩具销售中不可或缺的品种,而且占据着相当的比重。本期,《中外玩具制造》就与读者一起就遥控车这一品类"温故知新",探寻老牌玩具是如何找出新卖点的。
Some may find it boring when it comes to R/C car. The category is like neither the indoor R/C helicopter, which aroused great sensation when it appeared in market, nor the character toys, which feature great ups and downs as TV shows develop. However, despite of various sales channels, R/C car is still a toy that toy stores will never forget and it continues to hold considerable shelf space.
出处
《中外玩具制造》
2011年第11期12-12,14,16,共3页
Toy Industry
