A Brief Study on the Application of Euphemistic Expressionsin Business Negotiations

This paper will introduce euphemistic expression, business negotiation, and some euphemistic expressions with different sentence patterns according to different situations in business negotiations. Application of euphemistic expressions can not only reduce language slip, increase language techniques, display the virtue of personality, but also soften the tension of climate, and establish a favorable, cooperating re lationship. It can importantly increase the likeliness of the negotiation's success.