国内外硫磺市场分析及回收硫磺营销策略探讨

Analysis of sulphur market at home and abroad and approach to marketing strategy of recovered sulphur

分析了近几年国内外硫磺生产及需求情况。2000—2009年世界硫磺供应量年均增长率约3.5%、消费量年均增长率约3.7%。2001—2009年国内硫磺产量年均增长率约15.1%、表观消费量年均增长率约17.0%。预测到2015年世界硫磺产量将达到105000kt,需求量约60000kt,2015年国内硫磺产量将超过7500kt,需求量约15000kt。对高含硫气田回收硫磺销售影响因素进行了分析,确定西南地区为重点目标市场,探讨销售目标市场、销售渠道、销售价格、品牌促销、国家政策扶持等硫磺营销策略。

Production and demand of sulphur at home and abroad in recent years are analized.The supply and consumption of sulphur in the world showed an average annual growth rate of about 3.5%and 3.7%in 2000- 2009,respectively.The average annual growth rate of China＇s production and apparent consumption of sulphur were about 15.1%and 17.0%in 2000-2009,respectively.It is predicted that sulphur production in the world will be over 105 000 kt and apparent sulphur consumption will be over 60 000 kt in 2015,and China＇s sulphur production will be over 7 500 kt and apparent sulphur consumption will be over 15 000 kt in 2015.The factors influencing sale of recovered sulphur from high-sulphur gas fields are analized and southwest China is regarded as a key target market.Sulphur marketing strategys including target market,marketing channel,sales price,brand promotion and national policy support are discussed.