1Khanna Sri Ram. Asian Companies and the Country Stereotype Paradox: An Empirical Study [J]. Columbia Journal of World Business, 1986. pp. 29- 38.
2Johny K. Johansson, Hans B. Thorelli. International Product Positioning [J]. Journal of International Business Studies, 1985. pp. 57 -75.
3Han C. Min. Testing the Role of Country Image in Consumer Choice Behavior [J]. European Journal of Marketing, 1990. pp. 24 -40.
4Kaynak Erdener, S. Tamer Cavusgil. Consumer Attitudes Towards Products of Foreign Origin: Do They Vary Across Product Classes [J]. International Journal of Advertising, 1983. pp. 147 - 157.
5Johny K. Johansson, Susan P. Douglas, Ikujiro Nonaka. Assessing the impact of country of origin on product evaluations: A new methodological perspective [J]. Journal of Marketing Research, 1985. pp. 388-396.
6Shimp T., Sharma S. Consumer. Ethnocentrism: Construction and Validation of the CETSCALE [J]. Journal of Marketing Research, 1987. pp. 280 - 289.
7Netemeyer R. G., Durvasula S., Lichtenstein D. R. A Cross-national Assessment of the Reliability and Validity of the CETSCALE [J]. Journal of Marketing Research, 1991. pp. 320 - 327.
8Han C. Min. Country Image: Halo or Summary Construct [J]. Journal of Marketing Research, 1989. pp. 222 - 229.
9Lin Li-Wen, Sternquist, Brenda. Taiwan Residents Consumers' Perceptions of Product Information Cues: Country of Origin and Store Prestige [J]. European Journal of Marketing, 1994. pp. 5 - 18.
10Durvsula Srinlvas, J. Craig Andrews, Richard G. Netemeyer. A Cress-cultural Comparison of Consumer Ethnocentrism in the United States and Russia [J]. Journal of International Consumer Marketing, 1997. pp. 73 - 93.
