中国古代散文的当代传播困境探因

Contemporary communication dilemma of classical Chinese proses

作为书籍文化的典型代表,中国古代散文在当代面临着较为尴尬的传播困境,其原因在于:狭窄单一的传播渠道导致古代散文至今只能在学术圈和学校教育中传播;大众消费主义带来的媒介化、功利化、跨边界特点导致古代散文的价值无法体现为社会"受欢迎程度";古代散文强调思辨、反对直观,其远离现实的传播内容与传播载体致使自身被媒介社会边缘化;古代散文自相矛盾的传播功能和目的弱化了自身的传播效果。

The paper reviews the reasons making classical Chinese prose study communication embarrassed： narrow channel and single media form make its works communicated only within scholar and school. Post-modernism and its popularity, media, interest, and trans-border characters make classical Chinese prose＇s value far away from welcome. Presenting books culture, Classical Chinese Prose stress the speculation, so was and is marginalized. Most of the classical Chinese proses were not for literature, and its concept＇s slipping had reduced its communicating effect outward.