如何运用名人微博进行品牌营销

Using Famous Microblogging to Marketing

微博营销作为新的营销形式,被越来越多的企业所关注,名人微博营销是其中较为有效的且被经常使用的方法之一。本文重点论述了名人微博营销的策略,希望对企业在新媒体环境下的营销有所帮助。

Microblogging marketing as a new form of marketing, was concerned by more and more enterprises. The celebrities microblogging marketing is one of the most effective and frequently used methods. This paper focuses on the celebrity microblogging marketing strategy, I hope the business environment in the new media marketing help.