摘要
关于中国境内最早刊出"船期广告"的是哪一份中文报纸,国内学者一般认为是1858年在香港创刊的中文商业报纸《香港船头货价纸》,而本文通过实证,认为中国最早刊登"船期广告"的应是1854年在澳门刊出粤港澳三地船期广告的中文报纸——《澳门宪报》。
It is generally believed that China's first shipping schedule advertisement was published in the Chinese version of The Daily Press, a Chinese commercial newspaper that founded in Hong Kong, 1858. However, with empirical study, we find out that the earliest shipping schedule advertisement in China was actually published in Boletim Oficial da Prov i ncia de Macao, 1854. This news paper was founded in Macao and published a shipping schedule advertisement among Canton, Hong Kong and Macao at that time.
出处
《中国广告》
2011年第11期122-123,共2页
China Advertising
基金
上海市重点学科"传播学"建设项目(S30102)的阶段性成果之一
关键词
船期广告
《澳门宪报》
中文报纸
Shipping Schedule Advertisement
Boletim Oficial da Prov i ncia de Macao~ Chinese Newspaper