媒介变迁与中国国家形象的嬗变

Media Revolution and the Evolution of China's National Image

一个国家的国家形象由实体形象、虚拟形象和公众认知形象共同组成,这三者之间往往并不一致,有时甚至发生重大的错位。由承载文化内涵的各种媒介符号构建的国家虚拟形象对公众认知形象的建构起到了决定性的作用。媒介符号、传播方式的变革对国家形象的塑造和传播带来重大影响,从13世纪到21世纪,中国的国家形象在文字媒介、视听媒介以及新媒介的变迁中经历了由崇拜到贬抑、由单一到多元、由政府主导到民间参与等多方面的嬗变。

A country＇ s national image consist of the physical image, the virtual image and the pub- lic cognitive image, which are often not consistent among the three, even sometimes major dislocation. By the culture of carrying a variety of media to build symbols virtual image of the national image, has played a decisive role in the construction of the public awareness. The revolution of media, symbols and modes affect the shape and spread of the national image. From the 13th century to the 21st century, China＇ s na- tional image which in the print media, audio - visual media and new media, had changed from the cult to belittlement, from single to multiple, led by the government to the private sector involved in other aspects of evolution.