摘要
《汽车配件市场营销》是汽车营销与服务技术专业的一门重要的专业课。该课程主要是让学生们掌握汽车配件、汽车相关产品的销售技巧,掌握汽车配件营销策划的实践技能。为使培养人才更加符合企业需要,《汽车配件市场营销》采用项目教学法,通过任务,让学生掌握完整工作过程,提高学生的学习兴趣,培养学生的职业技能,提高学生职业素质。实践证明,学生学习兴趣及实践能力都得到了很大提升,课程改革取得了显著成效。
The Marketing of Auto Parts is an important special course for automobile marketing ＆ service program.The objective of the course is knowing and mastering the sale skill and marketing of automobile parts and relative products for students.To meet the requirement of business,this course improved the students＇ learning interest and increased their professional abilities by applying the Project teaching method which making students accomplishing tasks through entire working processing.
出处
《中国西部科技》
2011年第30期62-63,共2页
Science and Technology of West China
关键词
汽车配件
营销
项目教学法
Auto parts
Marketing
Project teaching method
