孔子学院的西渐之道——佛教与基督教东传的启示

The Westward Spread of Confucius Institutes——Enlightenment of the Eastward Spread of Buddhism and Christianity

本文从跨文化传播的角度,以佛教与基督教的东传策略为借鉴,从两者对待主流文化的态度、传播内容的选择和传者形象的塑造三个方面进行对比,挖掘其对孔子学院西传的启发价值。本文认为佛教所走的文化适应之道更有利于汉学与西方多元文化的交流与融合。汉学传播要本着"求大同存小异,以我异补其缺"精神,以"适应"之道,传"理"之道,树"形"之道实现西学的包容和接受。

From the perspective of cross-cultural communication,drawing on the strategy of the eastward spread of Buddhism and Christianity,the paper contrasts from three aspects：the attitude of Buddhism and Christianity towards mainstream culture,the choice of communications content and the shaping of communicators＇ image,and excavates the inspiration value of the westward spread of Confucius institutes.The paper thinks the road of the Buddhism culture adaptation is more conducive to the exchange and integration between Sinology and Western multicultural.In the spread of Sinology we should ＂seek common ground on major issues while reserving minor differences,make up for his shortcomings with my difference＂,spread the way of ＂principle＂ with the way of ＂adaptation＂,and set up the way of ＂image＂ to achieve tolerance and acceptance of Western.