大学生体育消费现状与对策研究——以武夷学院学生为例

Research on Sport Consumption Condition and Countermeasures of College Students——Taking Wuyi University as an Example

运用问卷调查、文献资料调研、数理统计分析等方法,对武夷学院不同年级、不同性别大学生体育消费现状进行调查研究。结果表明,大学生体育消费以实物性消费为主;家庭经济收入、体育场地器材和体育消费观念对大学生体育消费水平、消费结构具有影响力。分析认为,观赏性、参与性体育消费是未来消费社会的主流,建议高校应积极更新体育消费观念,不断完善体育基础设施建设,全面推进高校体育改革,推行大学体育有偿服务,丰富大学体育内容,保障高校体育事业可持续发展。

This paper makes an investigation on sport eonsumptior, in Wuyi University of different grades and by students of different gender. Questionnaires, literature research, statistic analysis are used in this article. The results show that the sport consumption in university is primarily the material expense;family income, sports equipment and sports consumption coneept have influenced student sport consumption level and consumption pattern.It concludes that the ornamental, participatory, sports consumption will be the mainstream in the future consumer society so that the author advises universities should actively u.odate the concept of sport consumption, constantly improve the sport infrastructure, and comprehensively promote the reform of college sports.To carry out university sports paid services and to enrich the content of college sports ean proteet the sustainable development of PE.