摘要
决策树算法被成功应用到很多分类问题上,其中ID3算法是其典型算法.文中就该算法在汽车售后服务企业客户特征分析中的应用做了实例研究.阐述了ID3算法的原理以及实现算法,分析了客户的特征.以一个具体的案例讲解了ID3算法在汽车售后服务企业中客户管理的具体应用流程.文中实现ID3算法作用于汽车售后客户的数据,得到一个客户特征分析模型,可以帮助汽车企业根据不同特征的客户采取不同的策略,从而获得较大利润.
Decision tree algorithm has been successfully applied in much classification issue.ID3 algorithm is the representative algorithm.The application of algorithm has been given an instance study for the analysis of the customer features in the automotive after-sale service.Describing the principle and implementation of the ID3 algorithm and analyzing the features of the clients,also explaining concretely the approach of how to use ID3 to manage the clients in the automotive after-sale service.At the end,setting up the customer characteristics analysis model of automotive after-sale services.Through those strategies,the companies can realize the maximization of their total profits.
出处
《通化师范学院学报》
2011年第10期19-20,23,共3页
Journal of Tonghua Normal University
关键词
数据挖掘
汽车售后
ID3算法
data mining
automotive after-sale service
ID3 algorithm
