名人旅游资源开发研究——以海峡两岸郑成功主题旅游为例

A Research on Development of Celebrity Tourism Resources——A Case Study of Jeng Cheng Kung Themed Tourism on Two Sides of Taiwan Straits

名人旅游是我国文化旅游产品体系中的重要组成部分,其特殊的文化效应、历史情节和政治意涵,深受广大旅游市场,特别是高端、公务和海外华人旅游市场青睐。根据对国内名人旅游资源研究文献的梳理,发现研究重点主要集中在名人与旅游的关系、名人旅游资源评价、保护和规划开发4个方面;全面总结了名人旅游资源的特点、类型、功能、开发模式和存在弊端。在此基础上,对享誉海内外的郑成功主题旅游资源进行整理,主要包括故居、庙宇、陵墓、遗迹、人造景观和非物质文化遗产等内容;认为两岸共同开发郑成功旅游产品,将提升海峡两岸旅游合作的层次,对于弘扬中华民族传统文化、促进祖国统一具有重大意义;最后从整理研究相关史迹、活化名人无形资产、整合区域旅游资源、设计旅游开发模式、规划旅游线路产品、构建文化品牌系统、发展文化创意产业、两岸合办节庆活动8个方面,提出了郑成功主题旅游的开发策略。

The celebrity tourism is an important part of the cultural tourism product system. Due to special effect of culture, historical circumstances and political significance, the celebrity tourism product is favored by the majority of consumers, especially high-end market, official business market, and overseas Chinese market. According to the summary of the current research situation of celebrity tourism, the authors find that the research focuses of this field mainly concentrate in the relationship between celebrities and tourism industry, the evaluation of celebrity tourism resources, the protection and the exploration of celebrity tourism resources. The authors analyze the characteristics, types and functions of the celebrity tourism resources, the exploitation patterns, and the current problems. Based on these foundations, the paper analyzes the celebrity tourism resources of Jeng Cheng Kung, including former residences, temples, tombs, historic traces, artificial landscapes, intangible cultural heritages, etc. The paper holds the viewpoint that the joint development of celebrity tourism product between two sides of Taiwan Straits is significant for upgrading the level of mutual cooperation, carrying forward the essence of traditional culture, and promoting and accomplishing the return of Taiwan to the motherland for the reunification of China. At last,it elaborates eight aspects of the development strategies of the celebrity tourism about Jeng Cheng Kung,including assorting and studying historic data and resources, embodying intangible heritages of celebrity tourism resources, confor ruing the regional tourism resource,designing the exploitation patterns, planning tourism route and product, establishing the system of culture brand, developing cultural creation industry, and collaborating the festival and event between two sides of Taiwan Straits.