高校学报核心竞争力及其提升

On Improvement of the Core Competitiveness of College Journals

高校学报缺少核心竞争力是学报质量下滑的主要原因。学报的核心竞争力是学报获得可持续发展的竞争优势的能力。缺少退出机制,市场竞争不充分、评价标准不科学,对竞争优势的认识不全面制约了学报核心竞争力的提升。可以通过制定学报的竞争战略、找准定位、采用差异化战略和完善学报的价值链来提升学报的核心竞争力。

Lack of core competitiveness has caused the poor quality of college journals in China. The core competitiveness maintains the sustained development of college journals. The core competitiveness of college journals is affected by the absence of exit mechanism, inadequate competition, and incorrect appraisal standards and people＇s incorrect understanding of advantages in competition, while it can be enhanced by means of working out competition strategies, adopting differentiation strategies and polishing the value chains of college journals