出版集团多元化经营创新模式研究--基于国内25家出版集团数据统计及模式建构

The Innovative Patterns of Diversified Operation in Publishing Groups:Based on 25 Domestic Publishing Groups'Data Statistics and Models Building

在对国内25家出版集团行业数据统计的基础上,分析其多元化经营现状,并构建了出版集团多元化经营三种创新模式:行业集聚形态下的产业链多元化、资本运作多元化和新业态拓展多元化。

Based on the industry data of 25 domestic publishing groups, this essay tries to describe the current situation of its diversified operations, and then builds and analyzes three innovative diversified operation models of publishing groups at present, including chain diversification of industry gathering, diversification of capital operation and development of new forms.