滇西北传统图形与现代旅游产品开发设计的契合

Integration of the Traditional Patterns of Northwest Yunnan and the New Design of Modern Tourism Products

在高速发展的信息时代,传统图形离当代艺术设计渐行渐远,现代艺术设计的创造力日益超越传统,将传统艺术覆盖在自己的荫影中。但是,现代艺术设计者又在自觉或不自觉地呼唤逝去的传统艺术,探索现代与传统的设计结合途径,传统图形在当代艺术设计中的价值成为人们思考的问题。云南西北部是一个蕴含多民族多元文化的地理版块,在历史上积淀的各种传统图形,其独特性已属罕见。在旅游高速发展的大环境中,传统图形不但得以在滇西北传承延续,并跨越传统艺术的局限,演化为旅游资源的构成部分,以其丰富多姿的艺术形态进入旅游产品开发设计的视野,融入到滇西北个性化的旅游产品当中。二者的契合,对诠释传统图形与现代艺术设计的关系具有多重意义。

In the quickened steps of information age, the traditional patterns are gradually separating themselves from contemporary artistic design while modern artistic design is going away from the tradition. However, modern art designers consciously or unconsciously seek for the disappearing traditional art and the combination of modernity and tradition. Thus, the value of traditional patterns in contemporary artistic design deserves more studies. Northwest Yunnan inhabited by quite a few ethnic groups has the features of cultural pluralism and various traditional and unique patterns. In the quick development of tourism, the traditional patterns in northwest Yunnan have not only survived but also transcended the limit of the traditional art. In fact, they have become a kind of tourism resources and attracted the designers of tourism products with their own characteristics. The integration of the traditional patterns of northwest Yunnan and the new design of modern tourism products has much significance to the interpretation of the relations between the traditional patterns and modern artistic design.