南宁旅游集散中心发展初探

Development of Nanning Tourist Distribution Center

进入21世纪后,中国散客旅游比例将突破70%,成为旅游市场的主力军。面对这一市场,旅游集散中心作为一项城市的旅游基础设施和一种新兴的旅游运作方式应运而生。通过对比分析国内典型旅游集散中心的发展模式,找出可以借鉴的经验;同时在对波士顿矩阵分析的基础上从新定位南宁旅游集散中心发展的现状以及目前存在的问题,从而对南宁旅游集散中心的发展提出可行性对策。

When entering the 21st century, the proportion of individual travel in China will exceed 70%, a main force in tourist marketplace. Faced with this market, an urban tourist distribution center as tourism infrastructure and a new kind of tourism operation has come into being. In this paper, a compara- tive analysis is made of the development model of typical domestic tourism center and experiences concerned are sorted out for reference; while based on the Boston matrix analysis, development status and current problems of the new distribution center in Nanning tourism is rediscovered and located, thus development strategies are proposed for the feasibility.