论传播对公民道德建设的影响与对策

The Influence and Strategy of Transmission to the Civil Moral Construction

在全国人民大力加强公民道德建设之际，作为为社会服务的新闻媒体，理当充分发挥其在社会意识形态形成中的影响力和渗透力，为公民道德建设服务。但是，目前传播领域确存在一些严重的问题，如有偿新闻、虚假新闻、传播内容的媚俗化等，给公民道德建设带来不少负面影响。这些问题的产生原因故然很多．但新闻工作者的职业道德素质好坏是其关键。所以，如何提高新闻工作者的职业道德素质以提高媒体传播质量．更好地为公民道德建设服务，应是传播领域应关注的关键所在。

Under the condition of strengthening the civil moral construction, as the media for social service, it is necessary to give full play of the influence and seepage force in the social ideology and give service to the moral construction. However, transmission field exist some problems, such as the paid news, fake news and the obsequiousness of news, bring some bad influence to the civil moral construction. Many reasons are contributed to the problems, but the key reason is the quality of the worker. Therefore, improving the working quality of the worker and the quality of media transmission and giving a better service to the civil moral construction should be the key of the transmission field.