摘要
采用层次分析法(简称AHP方法)对我国职业体育比赛吸引力的影响因子进行了实证分析,建立了多层次的体育比赛吸引力影响因素指标体系,构建了覆盖5各方面18个具体因子的我国职业体育比赛吸引力模型。模型表明:对我国职业体育比赛的吸引力的影响,比赛推广因素>客队因素>门票因素>便利性因素>主队因素。该项结果以期为我国职业体育联赛经营主体制定更加有效的营销策略提供支撑和参考。
This paper makes an empirical analysis on the impact factors of professional sports games by analytical hierarchy process（AHP） method,establishes a multi-level index system and an attraction model which contains five aspects and eighteen specific factors.The results show that it has influences on impact factors,such as,game promotion factorvisiting team factorticket factorconvenience factorhome team factor.The aim of this study is to provide support and references for league match management bodies to make more effective marketing strategy.
出处
《长春大学学报》
2011年第10期38-43,共6页
Journal of Changchun University
