我国药妆店发展特征及改进策略

Characteristics of the Development of Domestic Cosmeceutical Shops and Improvement Strategy

通过归纳药妆店在我国的发展历程,梳理出国内药妆店发展总体特征。针对药妆店经营过程中存在的问题,提出推动我国药妆店经营与发展的策略,为药妆店的高速健康发展提供参考。

This paper summarized the development history of the domestic cosmeceutical shops in China,and described the general characteristics of their development.In order to solve the existing problems in the cosmeceutical shop management and to speed up the development of domestic cosmeceutical shops,suggestions of the management and development strategies were proposed in this article.